Triangle Creates Positive Buzz at SEMA Show

The buzz and excitement were palpable at the Triangle Tire booth at this year’s SEMA Show in Las Vegas with strong interest in the products on display and anticipation of the planned manufacturing facility in North Carolina.

In addition to popular TBR products such as the TRS02, new generation Triangle passenger and light truck tires were also displayed as great examples of the quality products that will be manufactured in North Carolina.

Among the five new consumer tire lines displayed were the Triangle Agilex AT, designed for vehicles like the Toyota Prado, and the Triangle Gripx MT, ideal for pickups like the Ford F-150.

The Triangle Tire USA sales team was also eager to talk about the company’s strategic marketing plans that include looking for future distributor partners in 2019 to help Triangle enter the PCR and LT market.

“Since we began exhibiting at SEMA three years ago, we’ve seen a steady increase in the interest level among distributors and dealers,” said Triangle Tire USA CEO Manny Cicero. “This year’s show was the best yet with high anticipation of the company moving toward domestic production.”

Triangle Tire USA announced today at the SEMA Show that the company is now backing its truck and bus radials (TBR) with a 90-day total satisfaction guarantee, one of the strongest satisfaction guarantees in the US commercial tire industry. The company is also backing its OTR tires with a 30-day guarantee.

If customers are not 100% satisfied with their Triangle TBR tires, they can bring them back to the dealer where they purchased the tires within 90 days of purchase for a full refund; 30 days for OTR tires.

“These satisfaction guarantees speak to the confidence we have in the quality of our products and provides our dealers an important selling tool to introduce the brand to their customers,” said Rick Phillips, vice president of sales for Triangle Tire USA.

There were a lot of product introductions and tire company announcements at SEMA, but no company created buzz as great as Triangle!