According to the Tire Review article, “Off-the-road (OTR) tires for mega-machines like mining trucks or earth movers, for example, are exposed to some of the world’s harshest conditions. With a focus on safety, longevity and performance, these hardworking OTR tires are constructed to withstand the pressures of the jobsite. Dealers in this segment will find success if they keep up with market trends, tire technology and customer needs.”
According to Reynolds, the OTR tire sector has experienced significant growth momentum during the past three years. “Thanks to many favorable factors in the replacement and original equipment markets, the global production and sales growth of off-road tires are much higher than PCR (passenger car radial) and TBR (truck, bus and radial),” he told Tire Review. “Driven by the demand for non-ferrous metals and energy, the demand for OTR — mine, construction, and ports and handling — is expected to continue to grow. It will reach about $16 billion in 2024 and will grow by about 5.6% per year from 2024 to 2029.”
Reynolds noted, “Economic prosperity determines the demand for non-ferrous metals and energy. It determines the start of engineering and construction projects and directly affects whether port terminals are busy. It directly affects the number and start-up rate of OTR machinery vehicles in the corresponding scenarios, and it determines the replacement and new demand for OTR tires and jumbo OTR tires.”
As one of the world’s largest OTR tire producers, Reynolds said Triangle works hard to “anticipate OE trends and design/plan for them, rather than to react after the fact.”
“Therefore, on the one hand, OTR tire manufacturers must continue to innovate technologically to improve product performance; on the other hand, they must innovate their designs to provide better economic benefits to customers,” he says. “These two truths sometimes compete to create a delicate balance between performance and cost. Tire manufacturers like Triangle, who are able to provide OE level performance along with competitive pricing, truly bring value to the market not only for the dealers, but also for the end users, providing a win/win scenario.”
Reynolds said for dealers “OTR pre-sales happen through on-site inspection, operation tracking and maintenance. After-sales guidance and training are all indispensable, and each link will bring more added value to customers.”
“Triangle seeks win-win scenarios that require cooperation with our dealers and the end users, so being a Triangle brand agent for the entire life cycle is critical,” Reynolds noted. “Anyone can be a tire trader or middleman, but that does not add value to your customers’ experience, and it doesn’t help anyone achieve their long-term goals.”
You can read the entire Tire Review interview with Reynolds here.
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